Anita Kanugo is the creative soul behind Label Anita Kanugo, where every design is born from a deep appreciation of Indian heritage and contemporary elegance. For her, fashion is more than an outfitit is a story, a sentiment, and a reflection of culture.Inspired by traditional artistry, Anita blends timeless craftsmanship such as zardozi, gota work, mirror detailing, and fine hand embroidery with modern silhouettes suited for today’s woman. Her collections include lehengas, sarees, potli bags, tassels, accessories, and handcrafted pieces that bring tradition to life in every detail.Recognized across print and digital media, Label Anita Kanugo continues to grow as a name synonymous with finesse, cultural richness, and thoughtful design. Anita believes that garments are not just stitched—they carry memory, identity, and a legacy that the wearer continues forward.